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Volume 44 Issue 16

Aug 3, 2019

Summertime with its sunshine and long days makes me think of vacation. Travel and visits to new places often mean acting like a tourist. Whenever I go someplace and have free time, I look for interesting places.

    Summertime with its sunshine and long days makes me think of vacation. Travel and visits to new places often mean acting like a tourist. Whenever I go someplace and have free time, I look for interesting places.

    If you find yourself in Italy and near Modena or Maranello both Ferrari museums should be on your list.

    Museo Enzo Ferrari is in Modena and Museo Ferrari Maranello is in, well, Maranello.

    The following exhibitions are currently being displayed. Photos and text are from Ferrari.


        Timeless Masterpieces

    Can design ever be ‘timeless’? Can designers ever work outside the constraints of their moment in history to create objects which defy the unpredictable currents of fashion and taste?

    Anything that is made reveals the beliefs, fears, hopes and preoccupations of the people who made it.

    The designer invests objects with meaning so that they might be interpreted by consumers.

    Where does Ferrari sit in the history of design?

    In one reading, design gives aesthetic value to ordinary objects. At the same time, throughout the last century, designers aimed to democratize luxury.

    Of course, there is little ordinary or democratic about Ferrari. And that is how it should be. A Ferrari must be exceptional.

    But Ferrari is also the most superlative example of how a car can become an object of enduring beauty. And beauty must always be rare and exclusive. This is one of the great paradoxes of aesthetics and the quest for beauty: if everything were beautiful, nothing would be.

    Design is not one subject, but several. Frank Lloyd Wright thought it was about making the most of contemporary possibilities.

    To the architect Le Corbusier, it was “intelligence made visible”. Meanwhile, Apple’s Jony Ive says design is about reaching the “local maximum” where perfection is achieved and you simply cannot make better use of materials.

    But design inevitably reflects what philosophers call the spirit-of-the-age.

    A Savoia-Marchetti flying boat was a brave aeronautical experiment - on the edge of knowledge - that taught architects a lesson in economy-of-means and functionalism.

    Then, during the ricostruzione, Vico Magistretti and Enzo Mari were among the designers who gave artistic value to mere household appliances. Today, the refined minimalism of Apple is a response to our dematerialized culture where intangible data is more valuable than solid objects.

    Design is not ‘art’. Or not quite. Our notion of art demands the existence of a single auteur, but the most compelling cultural forms of our age are design, pop music and the cinema.

    Each is collaborative: perhaps the greatest film ever made was Michael Curtiz’ ‘Casablanca’ and it had six writers, not an individual author. Meanwhile, the creation of a car involves hundreds of specialists.

    But in the way that design expresses collective yearnings, in the way it teaches the public to enjoy meaningful form and to understand the beauty of proportions and details, in the way it demands reading and interpretation…in the way it creates a visual language, design has usurped the traditional roles of painting and sculpture.

    One test for the presence of art is to ask whether an object yields something to contemplation, whether it means more than its surface appearance. Look at any Ferrari; something has given meaningful life to base materials.

    Was it magic? Perhaps design is supernatural, as Barthes might say. Perhaps real masterpieces of design are truly immortal…if not necessarily timeless.


        Hypercars - The evolution of uniqueness

    The Maranello Museum is staging the glorious “Hypercars” exhibition dedicated to all the Ferraris that hailed landmark advances in the marque’s technological evolution.

    Every Ferrari is special and the preserve of the few who become our clients. But certain Prancing Horse models have been so molded by our thirst for innovation and accelerated technological progress that they have set new benchmarks in the sector.

    This is the Maranello signature when it comes to its Hypercars, a term that refers to milestones in motoring history. These cars are all limited series and the product of Enzo Ferrari’s personal philosophy of aiming to make every new model the best car of its day.

    The result is that each new, more advanced addition is the embodiment of genuinely leading-edge research, setting the benchmark for all cars worldwide.

    The Hypercars exhibition now offers visitors the opportunity to see these examples of technological excellence first-hand: GTO, F40, F50, Ferrari Enzo, LaFerrari.

    Also making its public debut is the design static model of the Ferrari P80/C, the latest product of our One-Off program which allows owners to create a truly unique Ferrari of an existing model, molded around their personal wishes.

    As part of the journey through Ferrari’s signature exclusivity, visitors also discover the Tailor Made program through which the marque gives full expression to its luxe soul.


        90 Years - Scuderia Ferrari, the complete history

    It is one of the great iconic names in motorsport with the power to unite an entire country and a million tifosi from all over the world behind it: the Scuderia Ferrari, the most successful team in the history of Formula 1, turns 90 in 2019. An anniversary that the Ferrari Museum in Maranello has decided to mark with a major celebratory exhibition.

    The cars featured in the “90 Years” exhibition are a testament to that glorious history, starting with the Alfa Romeo 8C 2300 Spider, which, in 1932, became the very first car to sport the Prancing Horse as part of its livery, and going all the way to the SF71H, the single-seater Sebastian Vettel and Kimi Räikkönen raced last season.

    In the exhibition, the timeframe separating those two cars is illustrated by a string of unforgettable single-seaters, the stars of hard-fought races, historic victories and sometimes crushing defeats.

    All of these cars brilliantly encapsulate and epitomize Enzo Ferrari’s dream, and the commitment, determination and passion for innovation of the most successful team in the history of Formula 1. Its tally of 31 World titles (15 Drivers’ and 16 Constructors’) is an unequalled record that the Maranello team continues to defend and honor each season with the same passion as 90 years ago.

    The exhibition pays homage of course also to Ferrari victories in enclosed wheel racing.



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