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Volume 33 Number 17 | 23 August 2008
ADVERTISING INFORMATION
CLASSIFIED ADVERTISING INFORMATION
The original concept of the Ferrari Market Letter was to serve as an aid for Ferrari enthusiasts wishing to keep informed concerning the Ferrari market. Every issue contains hundreds of advertisements for Ferraris and Ferrari-related material, as well as other information of interest to Ferraristi.
Classified ads offering Ferrari automobiles for sale, submitted by current subscribers to either the print or online edition, are published free of charge. Free Classified advertisements appear in both editions and will be published in three consecutive issues of both editions unless cancelled earlier, and are then automatically cancelled unless renewed by the advertiser. Such ads must include a valid serial number and an asking price. Ferrari-related memorabilia, miscellaneous, wanted, etc. ads are accepted and published free of charge with certain additional restrictions (i.e. only one ad per category). Free ads are subjected to editing to conserve space. All classified ads must be Ferrari related.
All classified ads must be submitted in writing. We accept ads by mail, fax, e-mail or online subscribers can use the form provided on the website.
Classified ads of up to ten lines in the print edition (approximately 120 words in the online edition) from non-subscribers are published only on a pre-paid basis. The charge is $2.00 per line per insertion (tag or contact line free), with a minimum charge of $10.00 per insertion and a minimum of three insertions (i.e. minimum charge $30.00). Tear sheets only will be sent as verification of publication if a mail address is provided.
All advertisements, classified or display, are subject to editing and revision to meet our standards and requirements. We reserve the right to refuse any advertisement, classified or display.
=====DISPLAY ADVERTISING RATES
|
|
1 Time |
6 Times |
13 Times |
26 Times |
| Back Cover |
$600.00 |
$3,000.00 |
$6,000.00 |
$12,000.00 |
|
Inside Back Cover |
$550.00 |
$2,750.00 |
$5,500.00 |
$11,000.00 |
|
Full Page |
$500.00 |
$2,500.00 |
$5,000.00 |
$10,000.00 |
|
1/2 Page |
$250.00 |
$1,250.00 |
$2,500.00 |
$5,000.00 |
|
1/4 Page |
$125.00 |
$625.00 |
$1,250.00 |
$2,500.00 |
|
1/8 Page |
$75.00 |
$375.00 |
$750.00 |
$1,500.00 |
|
1/16 Page |
$37.50 |
$187.50 |
$375.00 |
$750.00 |
Long-term rates apply only to repeat insertions of the same basic copy. Ads need not appear in consecutive issues--you can specify the frequency, i.e., alternate issues, every third issue, etc.
These rates are for CAMERA READY ads--if you require us to prepare your ad you will be billed for our time as well as any outside professional services we have to employ. You will be billed for your contract advertising cost, plus any ad development work in full, upon confirmation of your order. All invoices are Net 15 of invoice date. Payments not received in a timely fashion will result in your ad being pulled from publication until payment is received, plus 1.5% finance charge per month.
=====DISPLAY ADVERTISING SPECIFICATIONS
We request display advertising be submitted camera ready, with photos as halftones in 65 or 85 line screen. We cannot guarantee the quality of ads with large black areas. Display ads are not restricted to the heights listed below (other than the maximum of 9.75") but must be either approximetely one column (3.5") or one page (7.5") wide and will be charged at the rate of $25.00 per column inch.
Maximum dimensions for standard size display ads are:Full page ................................................ 7.5" wide x 9.75" high
1/2 page horizontal ....................................7.5" wide x 5" high
1/2 page vertical ...................................3.5" wide x 9.75" high
1/4 page horizontal .................................7.5" wide x 2.5" high
1/4 page vertical ........................................ 3.5" wide x 5" high
1/8 page .................................................. 3.5" wide x 2.5" high
1/16 page .............................................. 3.5" wide x 1.25" high
NO BLEEDS AVAILABLE
FERRARI MARKET LETTER ADVERTISING DEADLINES
ISSUE/COVER DATE - DEADLINE DATE
- Vol. 32 No. 25 / Dec 15, 2007 - THURSDAY, Dec 06, 2007
- Vol. 32 No. 26 / Dec 29, 2007 - THURSDAY, Dec 20, 2007
- Vol. 33 No. 1 / Jan 12, 2008 - THURSDAY, Jan 03, 2008
- Vol. 33 No. 2 / Jan 26, 2008 - THURSDAY, Jan 17, 2008
- Vol. 33 No. 3 / Feb 09, 2008 - THURSDAY, Jan 31, 2008
- Vol. 33 No. 4 / Feb 23, 2008 - THURSDAY, Feb 14, 2008
- Vol. 33 No. 5 / Mar 08, 2008 - THURSDAY, Feb 28, 2008
- Vol. 33 No. 6 / Mar 22, 2008 - THURSDAY, Mar 13, 2008
- Vol. 33 No. 7 / Apr 05, 2008 - THURSDAY, Mar 29, 2008
- Vol. 33 No. 8 / Apr 19, 2008 - THURSDAY, Apr 10, 2008
- Vol. 33 No. 9 / May 3, 2008 - THURSDAY, Apr 24, 2008
- Vol. 33 No. 10 / May 17, 2008 - THURSDAY, May 08, 2008
- Vol. 33 No. 11 / May 31, 2008 - THURSDAY, May 22, 2008
- Vol. 33 No. 12 / Jun 14, 2008 - THURSDAY, Jun 05, 2008
- Vol. 33 No. 13 / Jun 28, 2008 - THURSDAY, Jun 19, 2008
- Vol. 33 No. 14 / Jul 12, 2008 - THURSDAY, Jul 03, 2008
- Vol. 33 No. 15 / Jul 26, 2008 - THURSDAY, Jul 17, 2008
- Vol. 33 No. 16 / Aug 09, 2008 - THURSDAY, Jul 31, 2008
- Vol. 33 No. 17 / Aug 23, 2008 - THURSDAY, Aug 14, 2008
- Vol. 33 No. 18 / Sep 06, 2008 - THURSDAY, Aug 28, 2008
- Vol. 33 No. 19 / Sep 20, 2008 - THURSDAY, Sep 11, 2008
- Vol. 33 No. 20 / Oct 04, 2008 - THURSDAY, Sep 25, 2008
- Vol. 33 No. 21 / Oct 18, 2008 - THURSDAY, Oct 09, 2008
- Vol. 33 No. 22 / Nov 01, 2008 - THURSDAY, Oct 23, 2008
- Vol. 33 No. 23 / Nov 15, 2008 - THURSDAY, Nov 06, 2008
- Vol. 33 No. 24 / Nov 29, 2008 - THURSDAY, Nov 20, 2008
- Vol. 33 No. 25 / Dec 13, 2008 - THURSDAY, Dec 04, 2008
- Vol. 33 No. 26 / Dec 27, 2008 - THURSDAY, Dec 18, 2008
Deadline dates are subject to change. Check the latest issue of the Ferrari Market Letter for confirmation.
=====
SUBSCRIPTION RATES
Effective 1 December 2001, our first increase since 8 July 1995: PRINT EDITION SUBSCRIPTION ONLY
|
Six Months |
One Year |
Two Years | |
| U.S.A. (1st Class Mail) |
$70.00 |
$130.00 |
$250.00 |
| Canada & Mexico |
$75.00 |
$140.00 |
$270.00 |
| Other Western Hemisphere |
$95.00 |
$180.00 |
$350.00 |
| Europe |
$97.50 |
$185.00 |
$360.00 |
| Africa, Asia & Australiasia |
$102.50 |
$195.00 |
$380.00 |
Rates are for 1st Class/Airmail in North America, air courier elsewhere.
ONLINE EDITION SUBSCRIPTION ONLY
| Six Months | One Year |
Two Years | |
| All Locations |
$40.00 |
$75.00 |
$140.00 |
(Please provide a login name, password & e-mail address)
COMBINATION PRINT & ONLINE SUBSCRIPTION
|
Six Months |
One Year |
Two Years | |
| U.S.A. (1st Class) |
$105.00 |
$195.00 |
$370.00 |
| Canada & Mexico |
$110.00 |
$205.00 |
$390.00 |
| Other Western Hemisphere |
$130.00 |
$245.00 |
$470.00 |
| Europe |
$132.50 |
$250.00 |
$480.00 |
| Africa, Asia & Australiasia |
$137.50 |
$260.00 |
$500.00 |
YOU can subscribe right now by clicking here!
Banner & Button Ads
-The site hosts over 2,000 subscribers annually and over 7,000 viewers per month. This number does not include the number of visitors who "Sneak Peek" or view the home page.
-The average length of a site visitor's stay is three times the national average for page views.
-We have a very focused audience who repeatedly returns for the FML site as a research tool.
-Our subscriber base includes automobile dealers, private sellers and purchasers, and collectors from around the world.
Banner Advertising Specifications and Policies:
1. You may submit your banner ads in 460 x 70 pixel format directly to crtarallo@yahoo.com. The banner will be posted to the site as soon as your payment is received.
2. We can create a banner ad for you if you do not have the resources to create one. Send your information to crtarallo@yahoo.com. The FML's website hosting company will give you a bid on creating the ad for you.
3. We offer month-by-month ad placement only. We do not run ads on an "FML issue by issue" basis.
4. We offer month-by-month commitment discounts.
5. You may specify ad placement within certain sections of the site (see below). Final placement of your banner ad within the section you specify is at the discretion of the FML's web hosting company.
6. You must supply your full URL address (example: http://www.ferrarimarketletter) for the hyperlink function when you place your advertisement.
7. Payment in full for the length of the contract must be made before the bannmer ad will be placed on our site. We accept VISA, MasterCard and American Express or you may prepay by check made payable to Roush Publications, Inc. We do not invoice for banner ads.
Banner Advertising Costs:
For the Home Page:
-1 month or month-by-month $150 per month.
-3 months: $360.00 total cost.
-6 months: $720.00 total cost.
-9 months: $1,080.00 total cost.
-12 months: $1,444.00 total cost.
There is a $25 one-time set up charge to post your ad to the site.
For the following sections: "Sneak Peek", "Current Issue", V-12s, V-8s, V-6s, Competition/Motori/Speciale,
Memorabilia/Miscellaneous
-3 months: $250.00.
-6 months: $500.00.
-9 months: $720.00.
-12 months: $960.00.
There is a $25 one time set up charge to post your ad to the site.
For the following sections: Links, Coming Events, Online Back Issues Index.
-1 month or month-to-month $80 per month.
-3 months: $192.00 total cost.
-6 months: $384.00 total cost.
-9 months: $578.00 total cost.
-12 months: $768.00 total cost.
There is a $25 one-time set up charge to post your ad to the site
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