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Volume 37 Number 3 | 04 February 2012
ADVERTISING INFORMATION
CLASSIFIED ADVERTISING INFORMATION
The original concept of the Ferrari Market Letter was to serve as an aid for Ferrari enthusiasts wishing to keep informed concerning the Ferrari market. Every issue contains hundreds of advertisements for Ferraris and Ferrari-related material, as well as other information of interest to Ferraristi.
Classified ads offering Ferrari automobiles for sale, submitted by current subscribers to either the print or online edition, are published free of charge. Free classified advertisements appear in both editions and will be published in six consecutive issues of both editions unless cancelled earlier, and are then automatically cancelled unless renewed by the advertiser. Such ads must include a valid serial number and an asking price. Ferrari-related memorabilia, miscellaneous, wanted, etc. ads are accepted and published free of charge with certain additional restrictions (i.e. only one ad per category). Free ads are subjected to editing to conserve space. All classified ads must be Ferrari related.
All classified ads must be submitted in writing. We accept ads by mail or e-mail or online subscribers can use the form provided on the website.
Classified ads of up to ten lines in the print edition (approximately 120 words in the online edition) from non-subscribers are published only on a pre-paid basis. There will be a charge of $10.00 per insertion and a minimum of three insertions (i.e. $30.00).
All advertisements, classified or display, are subject to editing and revision to meet our standards and requirements. We reserve the right to refuse any advertisement, classified or display.
DISPLAY ADVERTISING INFORMATION
Advertisers and their agencies assume liability for all content (including text and illustrations) for advertisements; also are responsible for any claims arising therefrom and agree to indemnify the publisher against an expense or loss suffered from such claims.
We have a full time graphic designer on staff that can help you with any display ads you may want to submit. This service is free if you want a simple display ad built for publication. However, if your ad is complex and time consuming, please be advised that there may be a small hourly charge for graphic services. Most display ads can be built in a couple of hours and our fees are less than half the industry standard.
When submitting display ads, please send your art file in its native application. This means if you built the ad in Adobe Illustrator, Adobe Photoshop, or Adobe InDesign (the industry standards), then send it to us in those formats. Also remember to attach all supporting files (placed photos, etc.). Remember high resolution is better than low resolution as small files do NOT reproduce nicely in print. Also, be mindful to create outlines of ANY text so there is not a all-to-common font issue! We do accept PDF (although Illustrator and Photoshop are preferred) files for insertion as well, but make sure to save as "press ready" PDFs. Do not send your finished ad in an application like Microsoft Word or Paint as they are NOT suitable formats for professional publishing. We can, however take those ads in Microsoft and convert it to an acceptable format for a small fee as we will have to rebuild your ad. Please e-mail Chad at ferrarimarketletter@gmail.com with any technical questions.
Maximum dimensions for standard size display ads are:
Full page ................................................ 7.5" wide x 9.75" high
1/2 page horizontal ....................................7.5" wide x 5" high
1/2 page vertical ...................................3.5" wide x 9.75" high
1/4 page horizontal .................................7.5" wide x 2.5" high
1/4 page vertical ........................................ 3.5" wide x 5" high
1/8 page .................................................. 3.5" wide x 2.5" high
1/16 page .............................................. 3.5" wide x 1.25" high
DISPLAY ADVERTISING RATES
|
|
1 Time |
6 Times |
13 Times |
26 Times |
| Back Cover |
$600.00 |
$3,000.00 |
$6,000.00 |
$12,000.00 |
|
Inside Back Cover |
$550.00 |
$2,750.00 |
$5,500.00 |
$11,000.00 |
|
Full Page |
$500.00 |
$2,500.00 |
$5,000.00 |
$10,000.00 |
|
1/2 Page |
$250.00 |
$1,250.00 |
$2,500.00 |
$5,000.00 |
|
1/4 Page |
$125.00 |
$625.00 |
$1,250.00 |
$2,500.00 |
|
1/8 Page |
$75.00 |
$375.00 |
$750.00 |
$1,500.00 |
|
1/16 Page |
$37.50 |
$187.50 |
$375.00 |
$750.00 |
All invoices are net 15 of invoice date. Payments not received in a timely fashion will result in your ad being pulled from publication until payment is received, plus 1.5% finance charge per month.
Click Here to View FML Advertising Deadlines
SUBSCRIPTION RATES
PRINT EDITION SUBSCRIPTION ONLY
|
Six Months |
One Year |
Two Years | |
| U.S.A. (1st Class Mail) |
$70.00 |
$130.00 |
$250.00 |
| Canada & Mexico |
$75.00 |
$140.00 |
$270.00 |
| Other Western Hemisphere |
$95.00 |
$180.00 |
$350.00 |
| Europe |
$97.50 |
$185.00 |
$360.00 |
| Africa, Asia & Australiasia |
$102.50 |
$195.00 |
$380.00 |
Rates are for 1st Class/Airmail in North America, air courier elsewhere.
ONLINE EDITION SUBSCRIPTION ONLY
| Six Months | One Year |
Two Years | |
| All Locations |
$40.00 |
$75.00 |
$140.00 |
(Please provide a login name, password & e-mail address)
COMBINATION PRINT & ONLINE SUBSCRIPTION
|
Six Months |
One Year |
Two Years | |
| U.S.A. (1st Class) |
$90.00 |
$170.00 |
$330.00 |
| Canada & Mexico |
$95.00 |
$180.00 |
$350.00 |
| Other Western Hemisphere |
$115.00 |
$220.00 |
$430.00 |
| Europe |
$117.50 |
$225.00 |
$440.00 |
| Africa, Asia & Australiasia |
$122.50 |
$235.00 |
$460.00 |
BANNER AND BUTTON ADS
-The average length of a site visitor's stay is three times the national average for page views.
-We have a very focused audience who repeatedly returns for the FML site as a research tool.
-Our subscriber base includes automobile dealers, private sellers and purchasers, and collectors from around the world.
Banner Advertising Specifications and Policies:
1. You may submit your banner ads in 460 x 70 pixel format directly to Cathy Roush at ferrmktltr@att.net. The banner will be posted to the site as soon as your payment is received.
2. We can create a banner ad for you if you do not have the resources to create one. Send your information to ferrmktltr@att.net. The FML's website hosting company will give you a bid on creating the ad for you.
3. We offer month-by-month ad placement only. We do not run ads on an "FML issue by issue" basis.
4. We offer month-by-month commitment discounts.
5. You may specify ad placement within certain sections of the site (see below). Final placement of your banner ad within the section you specify is at the discretion of the FML's web hosting company.
6. You must supply your full URL address (example: http://www.ferrarimarketletter.com) for the hyperlink function when you place your advertisement.
7. Payment in full for the length of the contract must be made before the bannmer ad will be placed on our site. We accept VISA, MasterCard and American Express or you may prepay by check made payable to Roush Publications, Inc. We do not invoice for banner ads.
Banner Advertising Costs:
For the Home Page:
-1 month or month-by-month $150 per month.
-3 months: $360.00 total cost.
-6 months: $720.00 total cost.
-9 months: $1,080.00 total cost.
-12 months: $1,444.00 total cost.
(There is a $25 one-time set up charge to post your ad to the site.)
For the following sections: "Sneak Peek", "Current Issue", V-12s, V-8s, V-6s, Competition/Motori/Speciale, Memorabilia/Miscellaneous
-3 months: $250.00.
-6 months: $500.00.
-9 months: $720.00.
-12 months: $960.00.
(There is a $25 one time set up charge to post your ad to the site.)
For the following sections: Links, Coming Events, Online Back Issues Index.
-1 month or month-to-month $80 per month.
-3 months: $192.00 total cost.
-6 months: $384.00 total cost.
-9 months: $578.00 total cost.
-12 months: $768.00 total cost.
There is a $25 one-time set up charge to post your ad to the site
Advertisers and their agencies assume liability for all content (including text and illustrations) for advertisements; also are responsible for any claims arising therefrom and agree to indemnify the publisher against an expense or loss suffered from such claims.
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