Volume 35 Number 5 | 06 March 2010

ADVERTISING INFORMATION

CLASSIFIED ADVERTISING INFORMATION

The original concept of the Ferrari Market Letter was to serve as an aid for Ferrari enthusiasts wishing to keep informed concerning the Ferrari market. Every issue contains hundreds of advertisements for Ferraris and Ferrari-related material, as well as other information of interest to Ferraristi.

Classified ads offering Ferrari automobiles for sale, submitted by current subscribers to either the print or online edition, are published free of charge. Free Classified advertisements appear in both editions and will be published in three consecutive issues of both editions unless cancelled earlier, and are then automatically cancelled unless renewed by the advertiser. Such ads must include a valid serial number and an asking price. Ferrari-related memorabilia, miscellaneous, wanted, etc. ads are accepted and published free of charge with certain additional restrictions (i.e. only one ad per category). Free ads are subjected to editing to conserve space. All classified ads must be Ferrari related.

All classified ads must be submitted in writing. We accept ads by mail, fax, e-mail or online subscribers can use the form provided on the website.

Classified ads of up to ten lines in the print edition (approximately 120 words in the online edition) from non-subscribers are published only on a pre-paid basis. The charge is $2.00 per line per insertion (tag or contact line free), with a minimum charge of $10.00 per insertion and a minimum of three insertions (i.e. minimum charge $30.00). Tear sheets only will be sent as verification of publication if a mail address is provided.

All advertisements, classified or display, are subject to editing and revision to meet our standards and requirements. We reserve the right to refuse any advertisement, classified or display.

DISPLAY ADVERTISING INFORMATION

We request display advertising be submitted camera ready, with photos as halftones in 65 or 85 line screen. We cannot guarantee the quality of ads with large black areas. Display ads are not restricted to the heights listed below (other than the maximum of 9.75") but must be either approximetely one column (3.5") or one page (7.5") wide and will be charged at the rate of $25.00 per column inch.

Maximum dimensions for standard size display ads are:

Full page ................................................ 7.5" wide x 9.75" high
1/2 page horizontal ....................................7.5" wide x 5" high
1/2 page vertical ...................................3.5" wide x 9.75" high
1/4 page horizontal .................................7.5" wide x 2.5" high
1/4 page vertical ........................................ 3.5" wide x 5" high
1/8 page .................................................. 3.5" wide x 2.5" high
1/16 page .............................................. 3.5" wide x 1.25" high

DISPLAY ADVERTISING RATES

1 Time

6 Times

13 Times

26 Times

Back Cover
$600.00

$3,000.00

$6,000.00

$12,000.00

Inside Back Cover

$550.00

$2,750.00

$5,500.00

$11,000.00

Full Page

$500.00

$2,500.00

$5,000.00

$10,000.00

1/2 Page

$250.00

$1,250.00

$2,500.00

$5,000.00

1/4 Page

$125.00

$625.00

$1,250.00

$2,500.00

1/8 Page

$75.00

$375.00

$750.00

$1,500.00

1/16 Page

$37.50

$187.50

$375.00

$750.00

Long-term rates apply only to repeat insertions of the same basic copy. Ads need not appear in consecutive issues--you can specify the frequency, i.e., alternate issues, every third issue, etc.

These rates are for CAMERA READY ads--if you require us to prepare your ad you will be billed for our time as well as any outside professional services we have to employ. You will be billed for your contract advertising cost, plus any ad development work in full, upon confirmation of your order. All invoices are Net 15 of invoice date. Payments not received in a timely fashion will result in your ad being pulled from publication until payment is received, plus 1.5% finance charge per month.

FERRARI MARKET LETTER ADVERTISING DEADLINES

ISSUE - DEADLINE DATE - COVER DATE
Vol. 34 No. 1 - FRIDAY 02 Jan 2009 - 10 Jan 2009
Vol. 34 No. 2 - FRIDAY 16 Jan 2009 - 24 Jan 2009
Vol. 34 No. 3 - FRIDAY 30 Jan 2009 - 07 Feb 2009
Vol. 34 No. 4 - FRIDAY 13 Feb 2009 - 21 Feb 2009
Vol. 34 No. 5 - FRIDAY 27 Feb 2009 - 07 Mar 2009
Vol. 34 No. 6 - FRIDAY 13 Mar 2009 - 21 Mar 2009
Vol. 34 No. 7 - FRIDAY 27 Mar 2009 - 04 Apr 2009
Vol. 34 No. 8 - FRIDAY 10 Apr 2009 - 18 Apr 2009
Vol. 34 No. 9 - FRIDAY 24 Apr 2009 - 02 May 2009
Vol. 34 No. 10 - FRIDAY 08 May 2009 - 16 May 2009
Vol. 34 No. 11 - FRIDAY 22 May 2009 - 30 May 2009
Vol. 34 No. 12 - FRIDAY 05 Jun 2009 - 13 Jun 2009
Vol. 34 No. 13 - FRIDAY 19 Jun 2009 - 27 Jun 2009
Vol. 34 No. 14 - FRIDAY 03 Jul 2009 - 11 Jul 2009
Vol. 34 No. 15 - FRIDAY 17 Jul 2009 - 25 Jul 2009
Vol. 34 No. 16 - FRIDAY 31 Jul 2009 - 08 Aug 2009
Vol. 34 No. 17 - FRIDAY 14 Aug 2009 - 22 Aug 2009
Vol. 34 No. 18 - FRIDAY 28 Aug 2009 - 05 Sep 2009
Vol. 34 No. 19 - FRIDAY 11 Sep 2009 - 19 Sep 2009
Vol. 34 No. 20 - FRIDAY 25 Sep 2009 - 03 Oct 2009
Vol. 34 No. 21 - FRIDAY 09 Oct 2009 - 17 Oct 2009
Vol. 34 No. 22 - FRIDAY 23 Oct 2009 - 31 Oct 2009
Vol. 34 No. 23 - FRIDAY 06 Nov 2009 - 14 Nov 2009
Vol. 34 No. 24 - FRIDAY 20 Nov 2009 - 28 Nov 2009
Vol. 34 No. 25 - FRIDAY 04 Dec 2009 - 12 Dec 2009
Vol. 34 No. 26 - FRIDAY 18 Dec 2009 - 26 Dec 2009

Deadline is the close of business, 5 p.m. Eastern Time, on the deadline dates listed, and apply to classified and "camera ready" display ads only. Display ads requiring development must be submitted earlier to allow time to have the work done.

Deadline dates are subject to change. Check the latest issue of the Ferrari Market Letter for confirmation.

SUBSCRIPTION RATES

PRINT EDITION SUBSCRIPTION ONLY

Six Months

One Year

Two Years

U.S.A. (1st Class Mail)
$70.00

$130.00

$250.00

Canada & Mexico
$75.00

$140.00

$270.00

Other Western Hemisphere
$95.00

$180.00

$350.00

Europe
$97.50

$185.00

$360.00

Africa, Asia & Australiasia
$102.50

$195.00

$380.00

Rates are for 1st Class/Airmail in North America, air courier elsewhere.

ONLINE EDITION SUBSCRIPTION ONLY

Six Months One Year
Two Years

All Locations
$40.00

$75.00

$140.00

(Please provide a login name, password & e-mail address)

COMBINATION PRINT & ONLINE SUBSCRIPTION

Six Months

One Year
Two Years

U.S.A. (1st Class)
$105.00

$195.00

$370.00

Canada & Mexico
$110.00

$205.00

$390.00

Other Western Hemisphere
$130.00

$245.00

$470.00

Europe
$132.50

$250.00

$480.00

Africa, Asia & Australiasia
$137.50

$260.00

$500.00

BANNER AND BUTTON ADS

The FML website, begun in 1996, is an excellent place to place a hyperlinked banner ad to your company's website. Why?
-The site hosts over 2,000 subscribers annually and over 7,000 viewers per month. This number does not include the number of visitors who "Sneak Peek" or view the home page.
-The average length of a site visitor's stay is three times the national average for page views.
-We have a very focused audience who repeatedly returns for the FML site as a research tool.
-Our subscriber base includes automobile dealers, private sellers and purchasers, and collectors from around the world.

Banner Advertising Specifications and Policies:
1. You may submit your banner ads in 460 x 70 pixel format directly to crtarallo@yahoo.com. The banner will be posted to the site as soon as your payment is received.
2. We can create a banner ad for you if you do not have the resources to create one. Send your information to crtarallo@yahoo.com. The FML's website hosting company will give you a bid on creating the ad for you.
3. We offer month-by-month ad placement only. We do not run ads on an "FML issue by issue" basis.
4. We offer month-by-month commitment discounts.
5. You may specify ad placement within certain sections of the site (see below). Final placement of your banner ad within the section you specify is at the discretion of the FML's web hosting company.
6. You must supply your full URL address (example: http://www.ferrarimarketletter) for the hyperlink function when you place your advertisement.
7. Payment in full for the length of the contract must be made before the bannmer ad will be placed on our site. We accept VISA, MasterCard and American Express or you may prepay by check made payable to Roush Publications, Inc. We do not invoice for banner ads.

Banner Advertising Costs:
     For the Home Page:
-1 month or month-by-month $150 per month.
-3 months: $360.00 total cost.
-6 months: $720.00 total cost.
-9 months: $1,080.00 total cost.
-12 months: $1,444.00 total cost.
There is a $25 one-time set up charge to post your ad to the site.

     For the following sections: "Sneak Peek", "Current Issue", V-12s, V-8s, V-6s, Competition/Motori/Speciale,
     Memorabilia/Miscellaneous/Parts/Services/Trades, Online Index, Book and Video Store, Asking Price Index.
-1 month or month-to-month $100 per month.
-3 months: $250.00.
-6 months: $500.00.
-9 months: $720.00.
-12 months: $960.00.
There is a $25 one time set up charge to post your ad to the site.

     For the following sections: Links, Coming Events, Online Back Issues Index.
-1 month or month-to-month $80 per month.
-3 months: $192.00 total cost.
-6 months: $384.00 total cost.
-9 months: $578.00 total cost.
-12 months: $768.00 total cost.
There is a $25 one-time set up charge to post your ad to the site